Welcome to Concorde Sales & Marketing
At CSM, we bridge the gap between leading manufacturers and key distributors across Western Canada, driving measurable growth through precision, strategy, and service excellence.
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Concorde Sales & Marketing
Founded in 2016, CSM is Western Canada’s premier manufacturers’ representative for Industrial/MRO, Safety, Utilities, and Fire/Rescue channels. We connect leading manufacturers with the right distributors, end-users, wholesalers, and buying groups across British Columbia, Alberta, Saskatchewan, and Manitoba—turning regional potential into measurable growth.
Our Mission
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,
Our Services
Manufacturers’ Representation (Western Canada)
- Full-cycle territory management for safety/PPE and workwear brands (AB, BC, SK, MB).
- Annual go-to-market planning, quota setting, and pipeline management.
- Multi-channel coverage: distributors, key accounts, and end users.
Channel Development & Distributor Management
- Onboard, train, and activate distributors; build stock plans and promo calendars.
- Joint business plans, line reviews, branch blitzes, and counter-days.
- Price programs, SPAs, rebates, and new-item introductions.
End-User Demand Generation
- Site visits, toolbox talks, and product demonstrations/field trials.
- Problem/solution selling to HSE, procurement, and operations teams.
- Application mapping by vertical (oil & gas, utilities, mining, construction, fire/rescue, cleanroom/pharma, abatement, etc.).
Sales Enablement & Training
- Product knowledge (PK) sessions for distributor reps and customer crews.
- Quick-reference playbooks: “five must-ask questions” by category to qualify needs fast.
- Objection handling, competitive positioning, and standards compliance guidance.
Marketing & Launch Support
- Co-branded flyers, email campaigns, LinkedIn content, and seasonal promos.
- Trade shows, safety stand-downs, lunch-and-learns, and event support.
- Asset localization for Western Canada (imagery, language, specs).
Quotes, Bids, and Project Pursuits
- RFQ/RFP support with spec alignment and compliance notes.
- Cross-line solution building (garments + head/foot protection + lighting, etc.).
- Bid tracking, close plans, and post-award rollout.
Service After the Sale
- Warranty/returns liaison and root-cause feedback to factories.
- Usage audits and adoption reinforcement to reduce PPE drift.
- Expansion plays: add-on items and standardization across sites.
Voice-of-Customer & Product Feedback
- Structured VOC from field trials and incidents; gap/opportunity reports to manufacturers.
- Feature requests prioritized by market impact and compliance needs.
Reporting & Accountability
- CRM-based pipeline visibility, forecast calls, and win/loss analysis.
- Territory scorecards by distributor, province, product family, and margin.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a gal
Heading
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a gal
Heading
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a gal
Concorde Sales & Marketing
What sets us apart is our network, our market intelligence, and our obsession with service. We know the players, the procurement cycles, and the safety/compliance drivers that influence buying decisions in Western Canada.
GET IN TOUCH
Feel free to get in touch with us for any questions, feedback, or inquiries. We're here to help!