Manufacturers’ Representation (Western Canada)
- Full-cycle territory management for safety/PPE and workwear brands (AB, BC, SK, MB).
- Annual go-to-market planning, quota setting, and pipeline management.
- Multi-channel coverage: distributors, key accounts, and end users.
Channel Development & Distributor Management
- Onboard, train, and activate distributors; build stock plans and promo calendars.
- Joint business plans, line reviews, branch blitzes, and counter-days.
- Price programs, SPAs, rebates, and new-item introductions.
End-User Demand Generation
- Site visits, toolbox talks, and product demonstrations/field trials.
- Problem/solution selling to HSE, procurement, and operations teams.
- Application mapping by vertical (oil & gas, utilities, mining, construction, fire/rescue, cleanroom/pharma, abatement, etc.).
Sales Enablement & Training
- Product knowledge (PK) sessions for distributor reps and customer crews.
- Quick-reference playbooks: “five must-ask questions” by category to qualify needs fast.
- Objection handling, competitive positioning, and standards compliance guidance.
Marketing & Launch Support
- Co-branded flyers, email campaigns, LinkedIn content, and seasonal promos.
- Trade shows, safety stand-downs, lunch-and-learns, and event support.
- Asset localization for Western Canada (imagery, language, specs).
Quotes, Bids, and Project Pursuits
- RFQ/RFP support with spec alignment and compliance notes.
- Cross-line solution building (garments + head/foot protection + lighting, etc.).
- Bid tracking, close plans, and post-award rollout.
Service After the Sale
- Warranty/returns liaison and root-cause feedback to factories.
- Usage audits and adoption reinforcement to reduce PPE drift.
- Expansion plays: add-on items and standardization across sites.
Voice-of-Customer & Product Feedback
- Structured VOC from field trials and incidents; gap/opportunity reports to manufacturers.
- Feature requests prioritized by market impact and compliance needs.
Reporting & Accountability
- CRM-based pipeline visibility, forecast calls, and win/loss analysis.
- Territory scorecards by distributor, province, product family, and margin.